Context
High website traffic with limited insight into which visitors were viable partnership prospects.
Problem
Marketing teams lacked a reliable way to connect site engagement with follow-up actions.
Constraints
Prospect identification had to respect privacy and avoid intrusive tracking.
Scope
Technical lead for website analytics and lead routing.
Strategy
Capture intent-driven signals and route them into partner and marketing systems.
Architecture
Implemented site activity tracking integrated with lead capture and PartnerHub workflows.
Impact
Improved lead qualification rates and faster follow-up on high-intent prospects.
Effects
Marketing and partner teams aligned on a shared definition of a qualified lead.
Artifacts
Prospect activity tracking model
Available upon request
Lead routing workflow
Available upon request
Key Insights
Intent signals matter more than raw traffic volume.