Context
A growing partner ecosystem with inconsistent onboarding experiences across affiliates and clients.
Problem
Manual onboarding and credential management slowed partner activation and increased support burden.
Constraints
Partners had varying technical sophistication and could not be required to manage passwords.
Scope
Platform architect responsible for partner lifecycle systems and authentication strategy.
Strategy
Centralize partner identity and onboarding while removing friction through magic-link authentication.
Architecture
Implemented a PartnerHub service with passwordless login, account hierarchy, and email-driven workflows.
Impact
Reduced onboarding time from days to minutes and lowered support requests related to access issues.
Effects
Partners engaged earlier and invited internal team members more consistently.
Artifacts
Key Insights
Reducing friction at the identity layer accelerates every downstream business process.