Context
Consumer marketing campaigns emphasizing personalization and social sharing.
Problem
Static content limited engagement and did not reflect individual user participation.
Constraints
Media generation needed to occur near real-time and moderate user-submitted content.
Scope
Technical lead responsible for interactive media systems and backend services.
Strategy
Combine user-provided assets with automated rendering and moderation workflows.
Architecture
Implemented a real-time media rendering backend with integrated content moderation and social sharing.
Impact
Increased engagement and share rates through personalized content experiences.
Effects
Demonstrated the viability of real-time personalization at national scale.
Artifacts
Media rendering pipeline
Available upon request
Content moderation workflow
Available upon request
Key Insights
Personalization multiplies engagement when latency is kept invisible.