Context
An organization delivering gated content, tools, and resources to a growing member base.
Problem
Static websites could not support personalized member experiences or track engagement.
Constraints
Platform needed to support authentication, payments, and evolving content types.
Scope
Technical lead responsible for member experience and platform architecture.
Strategy
Introduce authenticated member areas with progressively richer tools and resources.
Architecture
Built a web application with user authentication, dashboards, interactive forms, and PDF generation.
Impact
Enabled scalable delivery of personalized content and tools to members.
Effects
Increased engagement and clearer differentiation between public and member-only offerings.
Artifacts
Member dashboard layout
Available upon request
Interactive workspace workflow
Available upon request
Key Insights
Membership value increases when interaction replaces passive consumption.