Context
A customer incentive program designed to drive participation and repeat purchasing.
Problem
Traditional cashback programs lacked real-time visibility into qualifying purchases.
Constraints
Purchase data originated from external systems and required selective filtering.
Scope
Platform architect responsible for incentive logic and data integration.
Strategy
Link real-time purchase data to eligibility rules for targeted incentives.
Architecture
Implemented backend services to validate accounts, ingest purchase data, and surface reports.
Impact
Enabled timely and accurate cashback incentives for eligible members.
Effects
Strengthened customer engagement and trust in incentive accuracy.
Artifacts
Incentive eligibility rules
Available upon request
Real-time reporting view
Available upon request
Key Insights
Incentive systems fail when trust lags behind transactions.