Context
Thousands of accounts with varying strategic importance and engagement levels.
Problem
Teams could not consistently identify key, growth, or transactional accounts.
Constraints
Account data came from multiple internal and external sources.
Scope
Platform owner for account management and segmentation services.
Strategy
Standardize account classification and expose it through a central admin interface.
Architecture
Implemented classification APIs backed by a unified data vault and admin tooling.
Impact
Enabled targeted outreach and prioritization across sales and support teams.
Effects
Improved alignment between technical data and business strategy.
Artifacts
Account segmentation model
Available upon request
Admin classification UI
Available upon request
Key Insights
Segmentation is only useful when it is operationally accessible.